COOKIE POLICY

Last updated: 30 December 2025

1. What Cookies Are

Cookies are small text files placed on your device when you visit a website. They
help websites function, improve performance, and provide information about how the site is used. Some cookies are strictly necessary; others are optional and used for analytics or marketing.

We also use similar technologies (such as pixels and local storage) where appropriate. For simplicity, we refer to them as “cookies”

2. How We Use Cookies

We use cookies to:

• Make the website work properly
• Protect the website and forms from misuse
• Understand how visitors use the site so we can improve it
• Remember preferences (where enabled)

3. Cookie Categories

3.1 Strictly Necessary Cookies (Always On)

These cookies are essential for the website to function and cannot be switched off in our systems. They are usually set in response to actions you make, such as setting privacy preferences, submitting forms, or maintaining security.

3.2 Analytics Cookies (Optional)

These cookies help us understand how visitors interact with our website (e.g., which pages are visited, how long visitors stay). We use this information to improve clarity, accessibility, and conversion pathways.

3.3 Functional Cookies (Optional)

These cookies enable enhanced functionality and personalisation, such as remembering preferences.

3.4 Marketing Cookies (Optional)

We do not need marketing cookies to operate a safeguarding-mature care website. If marketing cookies are used in the future (for example, to measure campaign effectiveness), they will be optional, disabled by default, and subject to your explicit choice.

4. Managing Your Cookie Choices

When you first visit our website, you will see a cookie banner giving you choices. You can:

• Accept all cookies
• Reject non-essential cookies
• Customise your preferences

You can also manage cookies through your browser settings. Please note that blocking strictly necessary cookies may affect website functionality.

5. Cookies Used on This Site (Register)

We maintain a cookie register that lists: cookie name, provider, purpose, and expiry.

6. Legal Basis

We place strictly necessary cookies based on our legitimate interests in operating a secure and functional website. We only place non-essential cookies (analytics/functional/marketing) with your consent in line with the Privacy and Electronic Communications Regulations (PECR).

7. Updates

We may update this Cookie Policy to reflect changes in technology, law, or how the website operates.